§ 01
What it costs
Numbers, in public
These are floors, not quotes. The real number comes after the audit, in writing, with the scope attached. If a market cannot return the retainer we will tell you rather than take it.
One-time
The build
$2,900From, one-time
For operators with no site, or one that is a ceiling rather than a foundation.
- Up to 12 pages, static and self-owned
- Core Web Vitals passing on mobile
- Click-to-call and quote forms built for a phone
- Schema, sitemap, Search Console handover
- Google Business Profile built out
- Two rounds of revisions, then it is yours
- Live in three to four weeks, not three months
Monthly
Coverage
$1,200From, per month
The main engagement. Take your service radius town by town and hold it.
- Four to six service-area pages a month, in priority order
- Google Business Profile managed: posts, photos, review replies, citations
- Technical fixes and site edits as they come up
- Buyer-intent content aimed at what people search before they call
- Links from suppliers, trade associations and chambers
- Written report every month plus a call to walk it
- Month to month. Cancel any time, no notice period
Agencies
White-label
CustomPer client, per month
Vertical depth or overflow capacity, delivered under your brand.
- Audits, strategy docs and reports in your template
- Build capacity without headcount
- Direct channel with your account leads
- We never contact your client
- Volume rates from the third retained client
§ 02
The fine print, unfined
The things buried in other agencies' contracts, stated here instead.
- Written audit before you commit
- Always
- Ownership of site, domain, analytics, GBP
- Yours from day one
- Long-term contract
- None at all — cancel any time
- Setup or onboarding fee
- None
- Charge for a month we underdeliver
- Credited, not invoiced
- Paid ad management
- Not offered — we will refer you
§ 03
Questions about money
Why publish prices when nobody else in this vertical does?
Because hiding them wastes both our time. If $1,200 a month is outside what your market can return, you should know that before a discovery call, not after two of them. Every quote is still written after the audit — these are the floors, not the invoice.
What actually moves the retainer number?
How many service areas you are going after, how competitive your metro is, and whether we are also producing content or only fixing and building pages. A single-city operator with ten target towns sits near the floor. A regional dealer with sixty sits well above it.
Do I need both the build and the retainer?
Often not. Plenty of engagements are retainer-only because the existing site is a perfectly good foundation. The audit tells us, and we would rather not rebuild something that works — a rebuild costs you weeks of ranking stability for no gain.
What happens if I stop?
You email us and the next invoice does not go out. There is no notice period and no cancellation fee, because a retainer that needs a contract to survive is not earning its keep. Everything keeps running. It is your domain, your hosting, your site, your accounts. Rankings you have earned do not vanish; they decay slowly as competitors keep publishing and you do not. There is no switch on our side to flip.
Before you spend anything
The audit is free and it is not a sales deck
You get a written document: the technical faults on your site, the towns you have no page for, and the exact terms your closest competitor ranks for that you do not. If we do not think we can move it, that is what the last page says.