Free audit

§ 01

What we do

Six lines of work

Most engagements use two or three of them. The audit says which, and in what order, before you commit to anything.

01

Local SEO

Get found in every town you serve, not just the one your office sits in.

  • A real page per service area: what you do there, the local rules that apply, drive time, and the pricing that holds at that distance
  • Google Business Profile built out the way Google actually reads it — categories, services, products, photos, Q&A, and posts on a schedule someone keeps
  • Citation audit and cleanup so your name, address and phone agree everywhere they appear
  • A review flow your crew can run in thirty seconds after a job
  • Rank tracking by city and by term, reported monthly against the competitors you actually lose jobs to

02

Web design & build

A fast site you own outright. No page builder, no platform rent, no agency holding your login.

  • Static architecture on a global edge network — sub-second loads and Core Web Vitals that pass on a phone, not just on your laptop
  • Click-to-call fixed in the header on every page, because most local leads dial rather than fill anything in
  • Quote forms designed for one thumb, outdoors, in a hurry
  • Pricing tables, service maps and scope guides that pre-qualify the lead before your phone rings
  • You own the code, the domain, the hosting and the analytics from day one

03

UX/UI design

Ranking gets them to the page. Design decides whether they call.

  • Quote flows redrawn around the two questions buyers actually ask: can you deliver here, and what will it cost
  • Form fields cut to the minimum that still qualifies a lead — every extra field costs you submissions
  • Mobile-first layouts tested at arm’s length in daylight, not on a designer’s monitor
  • Interface copy that says what happens next, so nobody abandons a form wondering if it sent
  • WCAG AA contrast and keyboard access as a build standard, not an afterthought
  • Design files handed over in full — you own the source, not a read-only share link

04

Technical SEO

The unglamorous work that unblocks everything else. On an existing site this is usually where the first movement comes from.

  • Full crawl: broken links, redirect chains, orphan pages, index bloat, duplicate parameters
  • Cannibalization cleanup — when four of your pages target one term, Google picks a different one each week and none of them win
  • Schema markup for LocalBusiness, Service and FAQ where it earns a richer result, not everywhere for the sake of it
  • Internal linking rebuilt so authority reaches the pages that make money instead of pooling on your blog
  • Crawl budget and rendering on large service-area sites

05

Content & link building

Pages written for buyers, and links from places that exist.

  • Buyer-intent content: real cost ranges, what is included, permit and insurance questions, repair-versus-replace
  • Topic clusters mapped to your service lines so the site reads as an operator, not a content farm
  • Links from suppliers, trade associations, chambers of commerce and legitimate regional directories
  • No PBNs, no bought link packages, no guest post networks — those are a liability sitting on your domain, not an asset
  • Digital PR angles that fit a company with a van and a service area, not a software blog

06

White-label for agencies

The same work, delivered under your brand, on your timeline.

  • Audits, strategy documents and monthly reports unbranded or set in your template
  • Build capacity for overflow web projects without adding headcount
  • A direct Slack or email channel with your account leads
  • We never contact your client. Your relationship stays yours.

§ 02

Where the calls actually come from

Everything above exists to put you in four positions on one screen. This is what that screen looks like, and why the work is ordered the way it is.

Anatomy of a local search result A search results page split into three zones: paid ads at the top, the map pack with three business listings, then organic results. The map pack and the first organic result are marked as the positions that produce phone calls. plumber gilbert az SPONSORED costs money forever MAP PACK 1 2 3 most calls land here ORGANIC 1 2 3 nobody scrolls here

Map pack first, because it is cheapest to win

A Google Business Profile filled out properly, consistent citations and a steady review flow will move you inside weeks in most markets. It costs nothing but discipline, and it sits above every organic result on the page.

Then the page that ranks under it

The first organic result takes most of what the map pack leaves. That slot is won by a page built for that city and that service, linked properly from the rest of your site, that loads before the buyer gets bored.

Ads only where the maths works

We are not an ads agency and we will not pretend otherwise. If paid search is the right stopgap while organic matures in a market, we will say so and tell you roughly what it should cost you.

Next step

Find out what your site is costing you

Send your domain and the towns you deliver to. You get a written audit back within two business days: the technical faults, the service areas you have no page for, and the exact terms your closest competitor ranks for that you do not. No call required to receive it.

Request the audit See pricing