Most engagements use two or three of them. The audit says which, and in what order, before you commit to anything.
01
Local SEO
Get found in every town you serve, not just the one your office sits in. Five things have to be true in every town, and we build them in the order the towns are likely to pay.
The sheet we keep for every client. Towns go in the order they are most likely to
pay, not alphabetically — so by month three the first ones already rank.
01
A page per town
What you do there, the local rules, drive time, and the price that holds at that distance. Not a template with the city swapped in.
02
The profile, done properly
Categories, services, photos, Q&A and posts on a schedule someone actually keeps — because for most searches the profile is the page.
03
Citations that agree
Your name, address and phone made identical everywhere they appear. Disagreement is read as doubt.
04
A thirty-second review flow
Run by the crew at the end of a job, not by a campaign. Steady and honest beats a burst.
05
Rank tracking by city
Monthly, by town and by term, against the competitors you actually lose jobs to. When a month goes badly, the report says so.
02
Web design & build
A fast site you own outright. No page builder, no platform rent, no agency holding your login. Built to load before the buyer gets bored and to ask for the call on every screen.
01
Static, on the edge
No database, no plugins, no theme. The page is a file served from a server near the visitor, so it loads in under a second on a phone in a car park.
02
The phone number, always
Click-to-call fixed in the header of every page. Most local leads dial rather than fill anything in, so the number never scrolls away.
03
A form for one thumb
Quote forms designed for outdoors, in a hurry, with the sun on the screen. Three fields and a button.
04
Pages that pre-qualify
Pricing tables, service maps and scope guides that answer the two questions buyers ask before they ring: can you, and how much.
05
You own all of it
Code, domain, hosting, analytics — in your accounts from day one. If we part ways, nothing breaks and nothing is held.
03
UX/UI design
Ranking gets them to the page. Design decides whether they call. Most of the work is removing things.
Every field you add costs you submissions. Three is enough to call back and qualify.
01
Two questions, answered first
Can you deliver here, and what will it cost. The quote flow is redrawn around those, and everything else moves down.
02
Fewer fields
Cut to the minimum that still qualifies a lead. Every field you add costs you submissions; we count them and take them out.
03
Tested at arm’s length
Mobile layouts checked in daylight on a real phone, not on a designer’s monitor. Tap targets a work glove can hit.
04
It says what happens next
Interface copy that tells people the form sent and who calls when. Nobody abandons a page they understand.
05
AA contrast, keyboard access
Accessibility as a build standard, not an afterthought. It also happens to be what fast, legible sites look like.
04
Technical SEO
The unglamorous work that unblocks everything else. On an existing site this is usually where the first movement comes from — nothing new is written, the pages already there just stop fighting each other.
When four pages target one term, Google picks a different one each week and none of them win. We merge them into the one that should.
03
Schema that earns something
LocalBusiness, Service and FAQ markup where it produces a richer result — not everywhere for the sake of it.
04
Internal links, redirected
Authority routed to the pages that make money instead of pooling on the blog. Usually the cheapest ranking gain on the site.
05
Crawl budget on big sites
Rendering, pagination and parameter handling on service-area sites with hundreds of pages, so Google indexes the ones that matter.
05
Content & link building
Pages written for the person about to spend money, and links from places that actually exist.
Bought links are a liability sitting on your domain. We log the ones we decline so you can see the line we hold.
01
Buyer-intent pages
Real cost ranges, what is included, permit and insurance questions, repair versus replace. The things people search the night before they call.
02
Clusters, not a blog
Content mapped to your service lines so the site reads as an operator, not a content farm. Fewer pages, each one earning its place.
03
Links from real places
Suppliers, trade associations, chambers of commerce, legitimate regional directories, the local paper. Slow, and the only kind that lasts.
04
Nothing bought
No PBNs, no link packages, no guest post networks. Those are a liability sitting on your domain, not an asset, and we decline them on your behalf.
05
PR that fits a van
Angles that work for a company with a service area — the local story, the seasonal warning, the data you have that nobody else does.
06
White-label for agencies
The same work, delivered under your brand, on your timeline. Your client never hears our name.
Audits, strategy docs and reports go out in your template. We never contact your client.
01
Set in your template
Audits, strategy documents and monthly reports delivered unbranded or in your own format, ready to forward.
02
Capacity without headcount
Overflow web builds and SEO retainers absorbed at our pace, so you can say yes to the next client.
03
One channel
A direct Slack or email line to your account leads. No ticketing portal, no account manager in between.
04
Your client stays yours
We never contact them, never link to them, never list them. The relationship, the invoice and the credit are all yours.
§ 02
Where the calls actually come from
Everything above exists to put you in four positions on one screen. This is what
that screen looks like, and why the work is ordered the way it is.
Map pack first, because it is cheapest to win
A Google Business Profile filled out properly, consistent citations and a
steady review flow will move you inside weeks in most markets. It costs
nothing but discipline, and it sits above every organic result on the page.
Then the page that ranks under it
The first organic result takes most of what the map pack leaves. That slot is
won by a page built for that city and that service, linked properly from the
rest of your site, that loads before the buyer gets bored.
Ads only where the maths works
We are not an ads agency and we will not pretend otherwise. If paid search is
the right stopgap while organic matures in a market, we will say so and tell
you roughly what it should cost you.
Next step
Find out what your site is costing you
Send your domain and the towns you deliver to. You get a written audit back within two business days: the technical faults, the service areas you have no page for, and the exact terms your closest competitor ranks for that you do not. No call required to receive it.
